Multitone Roof on MINI
Urban mobility and sustainability were the central themes of the International Motor Show (IAA) 2021, which was held for the first time in BMW’s home city of Munich. For MINI, it was an exciting opportunity to showcase our vision for the future, which prioritizes the environment while staying true to the principle of driving fun.

The future of electric driving fun

Under the theme of #BIGLOVE, which stands for protection of the environment as well as love for those around us, MINI highlighted its vision for locally emission-free driving fun, resource conservation, individuality, and creating meaningful experiences.

Key topics were explored during the motor show, including the future of electrification, exemplified by the recent release of the MINI Electric Pacesetter inspired by JCW. With its agile, all-electric drive, this electrifying MINI has recently proven its motorsport credentials as the official pacesetter of the ABB FIA Formula E World Championship.

The all-electric MINI Cooper SE and the plug-in hybrid MINI Cooper SE Countryman ALL4 also made an appearance. Due to the popularity of these two vehicles, more than 15% of MINIs sold worldwide in the first half of 2021 were electrified – with that number jumping to 30% in countries such as Germany.

MINI’s two latest vision vehicles, the MINI Vision Urbanaut and the MINI STRIP, were also on display. The all-electric MINI Vision Urbanaut embodies the future of sustainable design and can be adapted depending on the user’s mood and used as a place to socialize, relax, or travel.

The MINI STRIP, on the other hand, was created in collaboration with iconic designer Sir Paul Smith and is made from a stripped back all-electric MINI Cooper SE. The interior only includes the absolute essentials, with renewable, recycled, and fully recyclable materials the top priority