MINI X PAUL SMITH.
MINI TEAMS UP WITH THE RENOWNED BRITISH DESIGNER.
MINI is excited to announce that it will be collaborating with Sir Paul Smith, one of Britain’s foremost fashion designers.
But this won’t be the first time the two brands have teamed up. In the late 1990s, Paul Smith collaborated with Mini on a limited-run special edition. The car was painted in a shade of blue imagined by Sir Paul and sported anthracite alloy wheels. Equally popular was a one-off creation to mark the classic Mini’s 40th birthday, which was painted in Smith’s signature multicolour stripes.
According to Oliver Heilmer, MINI Head of Design, the two brands are drawn to each other because of their similarities, especially when it comes to sustainability. Right from its beginnings in 1959, Mini was a fuel-efficient car that maximised space while minimising its use of resources and materials. But it didn’t stop there. “We are taking the sustainability-led concept of the first Mini further into the future with the MINI Vision Urbanaut – our vision for a spacious, multifunctional MINI model,” says Heilmer.
“For Paul Smith, as for MINI, sustainability has always been a natural way of approaching things, even before the word was on everyone’s lips” adds Paul Smith. “We have always sought a responsible approach to materials and production conditions. Using recycled packaging, reducing fabric waste, and powering our shops with renewable energy sources are just a few of the measures we have introduced and we’re constantly looking at ways that we can do more.”
Stay tuned for more information on MINI x Paul Smith!