DIGITAL EXPERIENCE

EXCITING INNOVATIONS.

TECHNOLOGY WITH HEART.

Ready for our most intuitive and interactive user experience yet? Welcome inside - and turn every journey into an unforgettable digital experience. Choose from up to eight different MINI Experience Modes. Each one transforms your cabin's colour scheme, lighting, style and soundscape.

ROUND DISPLAY.

The iconic, 240 mm centre display in high-quality glass is your instrument cluster and onboard infotainment and assistance hub. It also happens to be the world’s first-ever circular display.

DIGITAL COMPANION.

The standard MINI Intelligent Personal Assistant allows you to use your voice to operate functions like navigation, telephone, radio, temperature, journey info, and more. The system can be activated using the greeting "Hey MINI" or by pressing the push-to-talk button on the steering wheel. Best of all, you can choose between two avatars for your personal assistant: A stylized version of your MINI, or "Spike", MINI’s mascot, which is available at an additional cost.

HEAD-UP DISPLAY.

The optional Head-up Display provides a convenient and intuitive way to keep all your important driving information directly in your line of sight. By presenting information directly within your field of vision, the Head-up Display helps you stay focused on the road ahead.

DIGITAL KEY PLUS.

You can now open your MINI just by getting closer to it. The optional Digital Key Plus gives you the ability to lock or unlock your MINI automatically and a key that you can even share with family or friends by text message.

ENDLESS ENTERTAINMENT.

A gaming console integrated directly into the MINI Display, Available AirConsole, allows you to play while parked. With up to 50 third party apps to choose from, you'll never have a boring rest stop again.

MINI APP.

Get closer than ever to your MINI with the MINI App. Tap into a world of connections and convenience from anywhere and at anytime using your smartphone.